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Lincoln Property Company , a national home and business real estate firm with 500 communities within its network, has seen the  traditional apartment search process go from word-of-mouth to mostly being driven by online reviews and social media. In other words, real estate has a lot in common with restaurants — and pretty much every business — in driving new customers. The real estate service company was struggling to manage all the customer reviews of its multi- family housing . As a result, its search rankings were slipping. Lincoln Property first tapped a reputation management company in 2012. While things improved, its strategy nevertheless suffered from a gap when it came to social media listening/responding and online presence management . Last year, Lincoln Property turned to Chatmeter, an online presence and reviews management platform . In a matter of weeks, Lincoln Property’s total review quantity rose 71 percent with a 277 percent increase in the number of reviews po...

When it comes to your social media strategy , bigger isn’t always better. You already know that influencer marketing can get you real results (i t’s been shown to influence 20 to 50 percent of all purchasing decisions ) but it might be time to consider what micro-influencers can do for your business. In contrast to more well-known or celebrity influencers, micro-influencers are everyday social media users with smaller audiences. Continue reading to find out: Why micro-influencers could be the key to success for your next campaign The easiest way to find relevant micro -influencers The do’s and don’ts of working with micro-influencers How top brands are using micro-influencers in their marketing efforts Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting , and Hootsuite’s easy-to-use social media software . Why work with micro-influencers? According to a study by Dr. Jonah Berger (author of the ...