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When it comes to your social media strategy , bigger isn’t always better. You already know that influencer marketing can get you real results (i t’s been shown to influence 20 to 50 percent of all purchasing decisions ) but it might be time to consider what micro-influencers can do for your business. In contrast to more well-known or celebrity influencers, micro-influencers are everyday social media users with smaller audiences. Continue reading to find out: Why micro-influencers could be the key to success for your next campaign The easiest way to find relevant micro -influencers The do’s and don’ts of working with micro-influencers How top brands are using micro-influencers in their marketing efforts Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting , and Hootsuite’s easy-to-use social media software . Why work with micro-influencers? According to a study by Dr. Jonah Berger (author of the ...

Rory McIlroy to take three and a half month break Cape Town - Ernie Els will have time off to recuperate from his rib injury after failing to make it into the FedEx Cup playoffs . He had said after finishing 22nd in the PGA Championship this month that he might take off the rest of the season. Liverpool, dark horse Qarabag qualify for Champions League And McManaman says Klopp must tell Moreno to not attack as much as he does in order to get the best out of the 25-year-old. We're delighted to be back in the Champions League , where Liverpool belong . Qantas announces plans for nonstop flights to London and NYC by 2022 Qantas Airways is today expected to announce plans to offer the world's longest flight, of 20 hours, between Sydney and London. However that is dependent on whether manufacturers Airbus or Boeing can provide an aircraft to meet the demands of the route. UCL holders Madrid drawn against Dortmund and Spurs LIVEWIRE Liverpool blew away Hoffenheim with three goals...

San Francisco Rose Amanda Donohoe at the Rose of Tralee Photo: Steve Humphreys " title=" San Francisco Rose Amanda Donohoe at the Rose of Tralee Photo: Steve Humphreys " width="499" height="342" /> San Francisco Rose Amanda Donohoe at the Rose of Tralee Photo: Steve HumphreysWexford Rose Juliet Sinnott wears wellies in the colours of Wexford. Photo: Steve Humphreys Becoming a Rose 'has helped heal Berkeley pain ' Independent.ie San Francisco Rose Amanda Donohoe said her late sister and cousin were "in the Dome" with her as she took to the stage in Tralee last night. http://www.independent.ie/entertainment/festivals/becoming-a-rose-has-helped-heal-berkeley-pain-36056302.html http://www.independent.ie/incoming/article36056249.ece/2253c/AUTOCROP/h342/II%20ROSE%20O%2026%20INT_ED5_S01%20INT_ED6_S01%20Read-Only.jpg Email San Francisco Rose Amanda Donohoe said her late sister and cousin were "in the Dome" with her as she...

This miniseries from Shine Australia aims to lift the lid on legendary Australian rock band INXS . It has seemingly done so for Network Seven, drawing major crowds earlier this year. Although the history of a band should be told through its musical merits,  the tragic death of Michael Hutchence in 1997 has defined what people around the world associate with INXS. Changing that perception was a key reason for Seven Network’s biographical miniseries INXS: Never Tear Us Apart , according to band manager Chris ‘CM’ Gordon. “The last months of Michael’s life were so ‘tabloidy’ that the INXS music and brand was overwhelmed. Then when he died in the way he did, it was great fodder for the tabloids to feast off for a decade or more,” he says. With this in mind, Gordon had been investigating whether a new venture could lead to a surge in INXS nostalgia . “At exactly the time I was sitting in my office getting proposals out of the drawer, this guy [he points at Shine Australia CEO Mark Fenness...

The Pakistan cricket team who have emerged victorious in both the Test and one-day series against Sri Lanka being played in the UAE, were feted at Clover Creek Hotel Apartments at its renowned Bundoo Khan restaurant . “We are extremely proud of these players for putting up a great show in Dubai and winning the Test series against a tough side like Sri Lanka. The boys have a lot of potential and I hope under the new leadership they will shine and perform even better. We are also thankful to the management of this beautiful hotel for hosting these stars who have enthralled the Dubai audience,” said His Excellency Jamil Ahmed Khan , Ambassador of Pakistan to UAE. He also took the opportunity to extend an olive branch to India and hoped for a revival of regular cricket matches between India and Pakistan in the UAE. Masood Hashim – Chief Executive Officer of the Hotel, said: “We welcome the Pakistan cricket team , dignitaries, members of the diplomatic corp. and all friends who have joi...

Find out when your favorite shows return—plus, every new series. Most Popular HBO/CBS/Sundance Channel/NBC/ABC Aug 25, 2017 The season of crammed DVRs and binge-watching is upon us again. Not surprisingly, the fall TV lineups reveal plenty of new pedigree programming. Shows like David Simon and George Pelecanos' HBO drama The Deuce and Jane Campion's SundanceTV miniseries Top of the Lake: China Girl will probably become as much a part of the zeitgeist as returning shows like ABC's Scandal ( back October 5 ) and AMC's The Walking Dead (October 22). Also, expect a smattering of shows about real Americans making a difference, be it Lifetime's retelling of the events surrounding the Flint water crisis (premiering October 28) or, out later this year, National Geographic Channel 's adaptation of journalist Martha Raddatz 's book The Long Road Home : A Story of War and Family . This includes fictional programming , like military drama s Valor ( premieres O...