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Lincoln Property Company , a national home and business real estate firm with 500 communities within its network, has seen the  traditional apartment search process go from word-of-mouth to mostly being driven by online reviews and social media. In other words, real estate has a lot in common with restaurants — and pretty much every business — in driving new customers. The real estate service company was struggling to manage all the customer reviews of its multi- family housing . As a result, its search rankings were slipping. Lincoln Property first tapped a reputation management company in 2012. While things improved, its strategy nevertheless suffered from a gap when it came to social media listening/responding and online presence management . Last year, Lincoln Property turned to Chatmeter, an online presence and reviews management platform . In a matter of weeks, Lincoln Property’s total review quantity rose 71 percent with a 277 percent increase in the number of reviews po...

The lack of affordable housing and the city's overburdened shelters led to a range of possible ways to combat the problem—but it was inspiration from the houseless community themselves ("houseless" is a preferred term within the community) that led to the start of an innovative solution.  In the spring of 2016, a group called the Village Coalition—made up of advocates, activists, and houseless individuals—joined forces with several student fellows and faculty Sergio Palleroni and Todd Ferry from the Center for Public Interest Design (CPID), a research and action center within the Portland State University 's School of Architecture. Working together, they created the POD Initiative (Partners On Dwelling) to address  houselessness in the city. They observed that the houseless community had been establishing their own informal "villages" around the city. As a result, the group reached out to the greater architecture community , asking them to apply their...

When it comes to your social media strategy , bigger isn’t always better. You already know that influencer marketing can get you real results (i t’s been shown to influence 20 to 50 percent of all purchasing decisions ) but it might be time to consider what micro-influencers can do for your business. In contrast to more well-known or celebrity influencers, micro-influencers are everyday social media users with smaller audiences. Continue reading to find out: Why micro-influencers could be the key to success for your next campaign The easiest way to find relevant micro -influencers The do’s and don’ts of working with micro-influencers How top brands are using micro-influencers in their marketing efforts Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting , and Hootsuite’s easy-to-use social media software . Why work with micro-influencers? According to a study by Dr. Jonah Berger (author of the ...