The Celebrity Effect: How Stars Increase a Property’s Profile and Add Air of Exclusivity
In the final days of last summer, Drake and Rihanna made waves when they hunkered down for some R&R in what TMZ called “an oceanfront villa fit for honeymoonin’.” While that relationship didn’t last long (and Drake is now linked to Young Money label mate Nicki Minaj ), the press had a lasting effect on the other stunner in that story: the $ 29 million Malibu love nest where they stayed. “When news broke of Drake and Rihanna vacationing at one of my listings in Malibu, interest shot up,” said The Agency’s Angel Kou in an email, noting that the property rents for $5,000 per day. “People like to experience what A-listers experience, to get a glimpse of that glitz and glam.” beach front villa that Drake and Rihanna stayed in September 2016." src="http://mansion-global-app.s3.amazonaws.com/article-images/2017/08/image_l_031.jpg" /> An interior view of the beach front villa that Drake and Rihanna stayed in September 2016. Courtesy of The Agency The same desire to ...