Jukin Media expands its viral video empire in Culver City
Jukin Media, the company behind viral sensations such as Pizza Rat and Chewbacca Mask Lady , will nearly double its office space in Culver City to produce more original programming off its trove of user- generated video clips . The company, which buys the rights to amateur videos that are shared widely, expects to see a greater percentage of its business shift toward hosted shows that showcase those videos, not unlike an “America’s Funniest Home Videos ,” but for the social media set . To accommodate that strategy, the company plans to expand its 16,000-square-foot office at Jefferson and La Cienega boulevards with an additional 14,000-square- foot production space next door. The new facility, which will break ground Oct . 1, will include two sound stages, sound mixing suites , video-editing suites, a screening room and a green room. Jukin, which rents all its space, expects to move in by mid-November. A studio will allow Jukin to craft more polished programming and secure its own pr...