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Dow Set To Fight For Direction, But Flirts With Biggest Two-week Drop In Nearly A Year

By Sara Sjolin, MarketWatch Investors absorb Trump issues, attacks in Spain U.S. stock futures struggled for direction Friday, with investors staying cautious after the prior day's selloff that was fueled in part by a terrorist attack in Barcelona and rumors that a economic adviser to President Donald Trump might resign. Futures for the Dow Jones Industrial Average lost 12 points , or 0.1%, to 21,721, while those for the S&P 500 index fell 1 point , or 0.04%, to 2,428.50. Futures for the Nasdaq-100 index was flat at 5,800.25. The subtle moves come after aggressive selling on Thursday, when the S&P 500 index slumped 1 .5% for its biggest one- day percentage drop in three months. The Dow average and Nasdaq Composite Index ended down 1.2% and 1.9%, respectively. As of Thursday's close, the benchmarks are now on track for weekly losses around 0.5%. The Dow is on track for its largest two- week percentage decline since mid-September last year, while the Nasdaq is...

Everything Social Marketers Need to Know About Micro-Influencers

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When it comes to your social media strategy , bigger isn’t always better. You already know that influencer marketing can get you real results (i t’s been shown to influence 20 to 50 percent of all purchasing decisions ) but it might be time to consider what micro-influencers can do for your business. In contrast to more well-known or celebrity influencers, micro-influencers are everyday social media users with smaller audiences. Continue reading to find out: Why micro-influencers could be the key to success for your next campaign The easiest way to find relevant micro -influencers The do’s and don’ts of working with micro-influencers How top brands are using micro-influencers in their marketing efforts Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting , and Hootsuite’s easy-to-use social media software . Why work with micro-influencers? According to a study by Dr. Jonah Berger (author of the ...