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Why Data Center REIT CoreSite is Sector Royalty

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If you’re a regular reader of DCK Investor Edge , you know that investors who own data center REIT shares have seen better rewards year-to-date compared to more traditional commercial real estate asset classes like office, retail, apartments, net-lease, and healthcare. Data centers sit squarely at the intersection of real estate and technology, providing space, power, and access to networks and cloud service providers that attract coveted enterprise customers . When it comes to the various REIT sub-sectors, data centers sit squarely at the top, while the broader real estate sector is treading water, down 0.6 percent. Data centers as a sub-sector are chalking up another year of outperformance, following similar gains in 2016. Source: Seeking Alpha – Hoya Capital Real Estate Aug. 18, 2017 Many investors rely on mutual funds and ETFs which own a broad basket of all the REITs. However, this can lead to being overweight on large- cap mall REITs , sho...

How A Property Manager Boosted Its Online Reputation |

Lincoln Property Company , a national home and business real estate firm with 500 communities within its network, has seen the  traditional apartment search process go from word-of-mouth to mostly being driven by online reviews and social media. In other words, real estate has a lot in common with restaurants — and pretty much every business — in driving new customers. The real estate service company was struggling to manage all the customer reviews of its multi- family housing . As a result, its search rankings were slipping. Lincoln Property first tapped a reputation management company in 2012. While things improved, its strategy nevertheless suffered from a gap when it came to social media listening/responding and online presence management . Last year, Lincoln Property turned to Chatmeter, an online presence and reviews management platform . In a matter of weeks, Lincoln Property’s total review quantity rose 71 percent with a 277 percent increase in the number of reviews po...