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When it comes to your social media strategy , bigger isn’t always better. You already know that influencer marketing can get you real results (i t’s been shown to influence 20 to 50 percent of all purchasing decisions ) but it might be time to consider what micro-influencers can do for your business. In contrast to more well-known or celebrity influencers, micro-influencers are everyday social media users with smaller audiences. Continue reading to find out: Why micro-influencers could be the key to success for your next campaign The easiest way to find relevant micro -influencers The do’s and don’ts of working with micro-influencers How top brands are using micro-influencers in their marketing efforts Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting , and Hootsuite’s easy-to-use social media software . Why work with micro-influencers? According to a study by Dr. Jonah Berger (author of the ...

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A man takes a selfie on the hood of a destroyed limousine during an Inauguration Day protest against President Trump on Jan. 20 in Washington, D.C. The Department of Justice has been cleared to search through website records related to organizing protests that day. Zach Gibson/AFP/Getty Images hide caption toggle caption Zach Gibson/AFP/Getty Images A man takes a selfie on the hood of a destroyed limousine during an Inauguration Day protest against President Trump on Jan. 20 in Washington, D.C. The Department of Justice has been cleared to search through website records related to organizing protests that day. Zach Gibson/AFP/Getty Images A judge in Washington, D.C., has approved a government request to access data from a website used to organize protests against President Trump's inauguration — with the caveat that the Department of Justice must establish "additional protections" to safeguard users' privacy and right to free speech. The DOJ already had a war...

DARREN BEVAN Last updated 05:00, August 26 2017 NETFLIX The brand new season of Narcos will star Kiwi actor Matt Whelan Matt Whelan is about to go global. Right now, though, basked in the late winter Auckland sun , sitting in corner of a downtown hotel, the Kiwi actor seems fairly unfazed and anonymous. An older woman sits directly opposite him before our chat, oblivious and unaware of who's behind her as she casually takes a call. But this week Whelan's profile will rise with the worldwide launch of the third season of Netflix's gritty drug-trafficking drama, Narcos. Juan Pablo Gutierrez/Netflix Matt Whelan in the brand new series of Narcos Whelan has joined the cast of the show, whose first two seasons were consumed with the life of Colombian drug linchpin Pablo Escobar . The previous season ended with Escobar being offed, and the third, which Netflix is keen to push as a continuation rather than a reboot, follows the story as the Cali Cartel rises to prominence in ...

MICHAEL GEBICKI Last updated 13:38, August 24 2017 Adriatic Sea coast ." title="" src="https://resources.stuff.co.nz/content/dam/images/1/l/8/0/w/t/image.related.StuffLandscapeSixteenByNine.620x349.1l80z3.png/1503538694992.jpg" class="photoborder" /> Beautiful view of Dubrovnik, an old city on the Adriatic Sea coast . "Please, please, don't send more tourists to visit Dubrovnik." This is my taxi driver speaking and we're stalled in the traffic along Obala Stjepana Radica , the main artery at the start of the journey from the port to the Old City of Dubrovnik. Two big cruise ships are berthed behind us and we're blocked in by passenger coaches carrying the ships' passengers to the Old City. The driver asks me what I'm doing here, and I tell him – travel writer on the beat – and now he's formed the impression that I am about to send yet more tourists to add to the deluge that is already besieging his city. REUTE...

Cass Community Social Services built 25 houses for less than $45,000 each by drawing on the help of construction and design professionals and volunteers from the community. Low-income earners were then invited to apply to become rent-to-own tenants of the central Detroit homes . tiny homes offer big chance for struggling residents" /> Copyright 2017 CNN Cass Community Social Services built 25 houses for less than $45,000 each by drawing on the help of construction and design professionals and volunteers from the community. Low-income earners were then invited to apply to become rent-to-own tenants of the central Detroit homes . Related Content DETROIT (CNNMoney) - This is Detroit, not Hobbiton. Just like the tiny homes of the hobbits in the "Lord of The Rings" series, the Cass Community Center Tiny Homes Project looks cute. But its small buildings house big hopes . Four years ago, Detroit became the biggest American city in history to file for bankruptcy, brough...