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When it comes to your social media strategy , bigger isn’t always better. You already know that influencer marketing can get you real results (i t’s been shown to influence 20 to 50 percent of all purchasing decisions ) but it might be time to consider what micro-influencers can do for your business. In contrast to more well-known or celebrity influencers, micro-influencers are everyday social media users with smaller audiences. Continue reading to find out: Why micro-influencers could be the key to success for your next campaign The easiest way to find relevant micro -influencers The do’s and don’ts of working with micro-influencers How top brands are using micro-influencers in their marketing efforts Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting , and Hootsuite’s easy-to-use social media software . Why work with micro-influencers? According to a study by Dr. Jonah Berger (author of the ...

EXPAND When the whole country is sad AF, even Emo Nite is a welcome escape. Shane Lopes It was Thursday night, less than a week after a "Unite the Right" protest, ostensibly to protect Confederate statues , turned deadly. Earlier in the day, the normally loser-hating president of the United States tweeted that he was "sad" over the removal of Robert E. Lee and Stonewall Jackson statues . The country is still mourning the tragic death of Heather Heyer, still frightened with images of neo-Nazis burned into our minds. The country is now at a crossroads: What do we do next? Yet the president is still going on about those damn statues of people who fought a lost cause to secede from the United States — statues that, as many have pointed out, were used to intimidate and remind people that racism persists, even if the Confederacy doesn't. I scrolled through social media feeds , read news stories and opinion pieces, tried to make sense of a country that's startin...

Once poised for the Olympics for track cycling, today, after a decade of searching for her greater purpose, Sarah Uhl shares her creativity and love of nature with the world through her art. Sarah Uhl is lying face down in a field of green grass and bright yellow flowers , her legs sprawled out behind her, chin no more than a foot away from her painting. The fingers on her left hand press backward from holding her work in place against the earth. She grips a pen in her right, meticulously drawing out a section. Her brown locks creep out the sides of her purple synthetic hoody . Eyes focused. Attention complete. Just like when she was cycling. Her drive comes from the need to examine herself through exploring “the growth that comes with each new chapter of our lives. That’s what I do with my art, it’s a pliable canvas,” she says. “It’s a hunger to keep growing, to evolve, to push myself outside of my comfort zone.” On the page is an interpretation of her surroundings, which “exists ...

BARCELONA — Two days after a devastating vehicle attack on one of Europe’s most iconic tourist destinations , many questions remained as Spanish authorities continued a manhunt for a 22-year-old missing member of the cell of suspected terrorists responsible for the brutal assault that killed 14 and injured more than 100 others. Unlike other vehicle attacks Europe has endured in the last two years — in Nice, Berlin, Stockholm and London — Thursday’s in Barcelona and the one early Friday in the nearby seaside city of Cambrils displayed an unusual degree of sophistication and coordination. Authorities are investigating what they believe to be a terrorist cell of at least 12 members with possible bases in different locations across the region of Catalonia. But the Spanish government was quick to insist on Saturday that the situation was under control. Interior Minister Juan Ignacio Zoido Álvarez said that the 12-person cell had been “dismantled,” and the government ultimately decl...

Creative placemaking — a concept that employs a specific strategy to infuse the arts and culture into a space — can be seen in different forms all around the world. There’s Alphabet City cultural center (run by the City of Asylum nonprofit) in Pittsburgh, Pennsylvania, where you can soak in a cultural performance , browse through a bookstore, drink a glass of wine, and go back home to your apartment — all without leaving the premises. There’s also the Livable Laneways Project in Vancouver, British Columbia, that “ transform overlooked alleys or ‘laneways’ into vibrant outdoor gathering spaces with a stimulating mix of interventions,” according to the Project for Public Spaces, a nonprofit based in New York City, New York, that helps people create vibrant public areas . Now, one creative placemaking project along the waterfront in Berlin, Germany — near where the Berlin Wall once stood — has transformed into a robust urban village . The Holzmarkt urban village has a theater, dance ...